Consistent with the Student Privacy Pledge, ‘educational or school purposes’ are services or functions that customarily take place at the direction of the educational institution/agency or their teacher/employee, for which the institutions or agency would otherwise use its own employees, and that aid in the administration or improvement of educational and school activities (e.g., instruction, administration, and development and improvement of products/services (including new products) intended for educational/school use). Additionally, consistent with both the Student Online Personal Information Protection Act (SOPIPA) and the Student Privacy Pledge, this does not preclude the use of student personal information for adaptive learning or customized student learning or education purposes.