Other Similar Technologies
Other technologies are used for similar purposes as a cookie on other platforms where cookies are not available or applicable, such as the Advertising ID available on Android mobile devices and the Identifiers for Advertiser (“IDFA’) on iOS devices. Most modern mobile devices (iOS, Android, and Windows 10 and above) provide mobile advertising identifiers. These are randomly-generated numbers that are associated with your device that often come with options to reset the identifier and opt-out of advertising across apps (“Cross-App Advertising”). They are included to provide advertisers a method to identify your devices without using a permanent device identifier, like your phone’s serial number.