Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks and are typically controlled by your Internet Service Provider (ISP), your company, or your university. An IP address can often be used to identify the location from which a device is connecting to the Internet. Please note that third parties have mapped the assignments of IP addresses by ISPs with specificity to postal code and exact city for broadband IP address and are also often mapped to college campuses, specific businesses, hotels, airports or conference centers. Mobile IP address often can only be mapped to a specific carrier’s gateway. However, most of the Wi-Fi routers in the world have been mapped by third parties to precise latitude and longitude and many Wi-Fi routers correspond to home addresses. IP address can be used to combat fraud and compliance with geographical legal restrictions and can be used to target advertising. When Artsonia stores an IP address, we store it in encrypted form.