This is information that on its own does not permit direct association with any specific individual. For example, we consider the following to be non-personally identifiable information: your zip code, approximate location (e.g region, city, zip), your browser type, cookie IDs, non-unique device identifiers and websites you have visited. We also consider aggregated, de-identified and/or anonymized data to be non-personally identifiable information. Not all jurisdictions have the same definition for personal information and non-personally identifiable information.